India’s audio rental industry is changing and growing now. It has become dynamic in its services and inventories. Clients of rental companies demand superior audio support more than any other time. The country is witnessing more music festivals, live acts, private shows, grand weddings which is leading to more investment on audio technologies and products.
This was different in 1950s and that’s when some of the pioneer Indian rental companies played an important role to mould the future of today’s rental market. Mastersound is one of the companies from 50’s who are known to be the pacesetter in North India. Recently MasterSound has achieved another milestone in 2020 by purchasing DiGiCo SD10 from the British manufacturer’s authorized India distributor- Hi-Tech Audio Systems.
Tarandeep Singh, Director of Mastersound shares, “My father Mr.Gurnam Singh, founder of Mastersound was a visionary with inception of Mastersound in 1956. He never compromised on quality audio system and always aimed to provide the best audio solution to his clients. From India’s first Prime Minister Jawaharlal Nehru to former Prime Ministers Indira Gandhi and Rajiv Gandhi, to George Harrison – sitar maestro Ravi Shankar to India’s playback singer Lata Mangeshkar, Mastersound was privileged to work with such global iconic names. I have made sure to take ahead Mastersound’s legacy with the same promise as my father’s.” Further Tarandeep continues, “DiGiCo SD10 is in high-demand among mixing engineers and artists. It was a high time for us to upgrade our inventory and the first choice was DiGiCo. I was confident with Hi-Tech Audio Systems support on DiGiCo and thus I have opted for DiGiCO SD10. The first show we did with the new console was for Bollywood’s popular singer Shaan in Lucknow. Tanay Gajjar who was in the FOH preferred DiGiCO in his tech-ride and we are happy to provide him the SD10.”
“Mastersound’s DiGiCo SD10 curtain raiser show for Shaan went smooth. Tanay Gajjar who is India’s top mixing engineer has been travelling with Shaan for long now. He is an avid user of DiGiCo and loves the work surface”, shares Hi-Tech Audio Systems application engineer for DiGiCo- Vanshaj Sharma. “All DiGiCo worksurfaces work in a similar way and mixing engineers are comfortable to jump around different DiGiCo consoles. This makes the console a popular choice for rental companies who have to provide a user-friendly digital console to various mixing engineers”. Akshay Rajput, Sales Manager, Hi-Tech Audio Systems says, “The legacy of Mastersound in admired across the audio rental industry in India. We are honoured and privilege to provide them DiGiCo SD10, an iconic brand that is equally admired, globally. Our priority is always client after-sales support and we won’t compromise on that.”
Rajan Gupta, Managing Director, Hi-Tech Audio Systems concludes, “Mastersound and DiGiCo are on the roll now to make history. Tarandeep and his team are efficient with technical skills. For Hi-Tech Audio Systems, we are always delighted when our clients appreciate our efforts to represent DiGiCo in India. The major factor for DiGiCo’s popularity is the continuous endeavour to innovate and upgrade technology. We at Hi-Tech Audio Systems offer our client the same level of support and service that DiGiCO promises world-wide.”